Creating Your Vision Part III: Mission Statement

The third element needed to create a compelling and cohesive organizational vision is the mission statement. After you have clarified why your business exists (purpose) and where you are headed (vision), it is important to understand how you are going to fulfill your purpose and achieve your vision. This is the role of a clear… Read More

Creating Your Vision Part I: Purpose Statement

Why does your organization exist? The first key component needed to develop your vision is to identify your purpose. Simply stated, purpose is your reason for existence. It’s the “why” of what you do. Why does your company exist? Is it just to make money, or is there a deeper meaning? If you have never… Read More