Six Characteristics of a Compelling Vision

Having a vision for your organization means seeing a preferred picture of the future and then setting a plan in motion to make that picture become reality. Vision is a powerful catalyst for change because it can galvanize a group of people to collectively work together to achieve something of significance—something they would not be able to accomplish on their own. Great organizations understand the power of vision, and they know where they are headed because they have a vivid picture of the future that inspires passion in their people.

Vision HandOn the flip side, many organizations suffer from a lack of vision. This is usually due to the fact that the leader has not created a compelling picture of the future, and as a result, employees are not fully engaged in their work. They may be doing good things on a daily basis, but they are not inspired. Why? A lack of passion for pursuing a larger vision that brings out the best in them.

Deep down inside, most people want to be part of a successful organization that has a vision of the future for achieving something great. All they need is a leader who will cast the vision and then tell them how they can contribute to pursuing that vision.

So, how do you create a compelling vision that inspires passion in people? Use the following six characteristics as a guide, and you will be on the right track:

1) Vivid – it must be clear to your team. A vision needs to be paint a clear picture that allows people to imagine what the ideal future looks like.

2) Inspiring – it needs to connect with the heart in a way that inspires passion. When people are passionate about something, they take action.

3) Succinct – do not make the mistake of thinking your vision needs to be a long, elaborate statement. Some of the most powerful visions are the shortest ones.

4) Intentional – the vision needs to serve a clear purpose. In other words, what is the “why” for pursuing the vision?

5) Optimistic – people need to envision a future that gives them hope for something better. Many visions have been born out of difficult circumstances because someone had the courage to see a brighter day.

6) Noteworthy – a vision needs to be memorable. If your people are going to connect to the vision and pursue it daily, then they must be able to remember the vision and share it with others.

If you are a leader, when’s the last time you reflected on your organization’s vision for the future? If your organization does not have a compelling vision, you have work to do. The good news is that you can start today, and you now have a model to follow that will put you on the path toward creating a vision that inspires your people to achieve something of lasting significance.

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